The Voice of the Road RSS 2.0
# Saturday, August 18, 2007

As PlateWire's popularity continues to grow, web sites of a similar nature are launching on a regular basis. After some discussion with other webmasters (including's Chris) we came to the conclusion that this niche market would benefit from having one single clearinghouse to exchange messaging of license plates.

For instance, say Joe in California, witnesses Suzy's teenage daughter driving recklessly down the highway. Perhaps Joe does contact the authorities but they deem it low priority. So Joe goes home and send a "wire" to the plate, using AboveAverageDriver. Suzy on the other hand is registered on PlateWire to receive a notification if any of her plates are messaged. WIthout PlateXchange, Judy would have not received the message regarding her daughters reckless driving (unless she would have checked on AAD's website).

PlateXchange offers an Open Source system for web sites to communicate license plate packages amongst themselves.

So if you run a license plate based web site, or have a neat idea that you think would take off, but have avoided launching it, because others have something similar, now is your chance to participate in a growing network of niche web sites!

Saturday, August 18, 2007 4:10:35 PM (Eastern Daylight Time, UTC-04:00)  #    Comments [0] -
PlateWire | PlateXchange
# Wednesday, May 30, 2007

Well, PlateWire has survived its first year of existence and what a year it has been! It is interesting to  note that shortly after launching, I received several comments from the general public claiming that I would have at least one lawsuit filed against the site in less than a years’ time; boy, am I glad they were wrong! Not only has PlateWire been widely publicized by the media, it has developed a unique community dynamic primarily compromised by forward thinking individuals that share a similar goal of a decidedly safer and enjoyable driving experience, far exceeding my initial expectations.

As the Internet continues to evolve, we are experiencing an overwhelming exposure to new concepts that revolve around the Internets’ powerful capacity to reach anyone, anywhere. This effect has in turn caused an “Information Revolution”; Information which was once owned and controlled by government and large corporations and only accessible through the proper channels, is now free to be created, modified, and shared across the world in the blink of an eye. Although we have already begun to experience some of the negative effects of this Information Revolution, such as private data being lost, leaked, or stolen due to negligent handling, the positive aspects have only begun to surface. It is my opinion that PlateWire is a prime example of how this new paradigm can be harnessed and applied towards real world situations, offering services and information access that would have previously been impossible. With that said, I am of the belief that PlateWire is here to stay and I am committing myself to developing the best possible tool, service, community that PlateWire can and will be.

Without delving too much into the new functionality, I’d like to point out some of the focus for the next version of PlateWire (V4); I believe that a dash of social networking will assist PlateWire’s community in getting to know each other better and collaborate.  V4 will allow users who choose, to have public profiles, which will include pictures, links, registered plates, and anything else they would like to share with other members.

Wires: wires will no longer be anonymous. In order to begin building reliability and validity rules, I have arrived at the conclusion that your username should be attached to wires that you have filed. Of course, private information will always remain just that, private. No information will be given to third parties with anything short of a subpoena. Wires will also have a “Validity Score” which will be determined using several factors, including votes from the community.

Verification of identity: there will be 3 levels of identity verification, with email verification being the only mandatory one for participation. Mobile phone verification will act as the secondary method of identification. Users with higher levels of identity verification will receive a higher validity score on wires that they file.  The highest level of validity will be given to users who have verified a home address through a PayPal process (~$5-$10).

Plate Registration: V4 will allow individuals, families, and businesses to register as many plates as they wish, and setup notifications via email or SMS at no cost. Although the site will recommend users with multiple plates to complete level 3 identity verification, it will not be required.

That covers a top level view of some of the major functionality changes, the design will also be updated to match, focusing on a clear and easy to use interface.

Although I was hoping to launch the beta of V4 before May 11th, time has been on short supply so this date has been pushed to mid-to late June.

I look forward to thoughts and comments from all of you!


Wednesday, May 30, 2007 9:06:33 PM (Eastern Daylight Time, UTC-04:00)  #    Comments [5] -
# Thursday, May 10, 2007

Great segment done by Paul Nelson of KSL.

Thursday, May 10, 2007 3:03:41 PM (Eastern Daylight Time, UTC-04:00)  #    Comments [0] -
# Monday, May 07, 2007
Monday, May 07, 2007 10:57:38 PM (Eastern Daylight Time, UTC-04:00)  #    Comments [0] -
# Thursday, April 26, 2007
Thursday, April 26, 2007 2:54:33 PM (Eastern Daylight Time, UTC-04:00)  #    Comments [0] -
# Tuesday, April 17, 2007

CHeck out this great article by Monifa Thomas of the Chicago Sun Times:,CST-NWS-plate16.article

Tuesday, April 17, 2007 4:04:35 AM (Eastern Daylight Time, UTC-04:00)  #    Comments [0] -
# Thursday, April 05, 2007

What happens in Vegas ... goes on the Web

Tattletale sites out everyone from bad drivers to litterbugs


Randy Shereda, 50, was driving home from his job as a transportation security supervisor. Suddenly, a pickup truck cut off his Chrysler LeBaron from the right, using the Spring Mountain Road exit lane on northbound Interstate 15.

Not long ago, all Shereda could do was add the motorist to his list of least-favorite people. Now, he adds a license plate to a long list at, along with a description of the traffic transgression.

Read full article...

Thursday, April 05, 2007 6:49:16 PM (Eastern Daylight Time, UTC-04:00)  #    Comments [1] -

On Monday April 9th at 10:00am EST, UPDATED Thursday April 12th 9:45 EST - yours truly will be interviewed on The Lisa Birnbach Show.

About Lisa Birnbach:

"Lisa Birnbach is a busy mom of three who puts life into perspective with great conversations, guests, and non-stop social commentary. She delivers hot issues, politics, celebrity news, and more, with experience and intelligence."


Thursday, April 05, 2007 3:32:55 PM (Eastern Daylight Time, UTC-04:00)  #    Comments [0] -
# Tuesday, April 03, 2007

It's been a hectic begining of the year, but things are finally starting to get into a groove. Today PlateWire reached a lifetime total of 5 million hits (The majority  of the hits began after November)!

I've been busy working on a brand new interface, one that I feel will make PlateWire more useful and user-friendly. I am also considering allowing members who so choose, to create a public profile which would display wires and blogs filled, as well as their description and pic(s). I also plan to add private messaging for users, this way I won't have to be the relay for so many :-)

Once the new version is ready for testing, I will be inviting "Core" members to test drive and kick the tires. If there are any small features or requests, please forward them to me now, before it's too late! J/K. PlateWire will continue to evolve and adapt, keeping the primary goal in mind, making the roads safer for all. Communication is key and I will be focussing on this and many other aspects moving forward.

Thanks go out to all of you,


Mark Buckman

Tuesday, April 03, 2007 1:56:55 PM (Eastern Daylight Time, UTC-04:00)  #    Comments [1] -
# Wednesday, March 21, 2007

To all Members that have sent me technical support request, please note I am not ignoring you. I am still in the process of setting up after the move and will do my best to answer all outstanding request by the end of this weekend.

Thank you all for your patience and understanding.


Wednesday, March 21, 2007 12:40:55 PM (Eastern Standard Time, UTC-05:00)  #    Comments [0] -
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